Over 60% of Brits still don’t know who itsu are. A lack of notoriety is an issue shared with ‘legend of the internet’ Ronnie Pickering an internet icon who, according to your Engines of Culture, was just as relevant today as 10 years ago.
We painstakingly recreated the well meme’d viral road rage scene that shot Ronnie Pickering to fame 2015 but with a not-so-subtle twist: “It’s Who?”…”Itsu”.
Over 4.6M organic views across social, 14 pieces of media coverage and the second best performing itsu content of all time. More importantly, awareness for itsu increased by 9% in the North-East and North-West England in a single quarter!
