Block Report is an AI-driven, social PR agency, built around a single product.
When brand fame and talkability are the biggest drivers of commercial growth, standing out and getting talked about isn’t just nice, it’s business critical*. Extraordinary excitement precedes extraordinary sales.
We have a systemised, AI-led approach to driving brand fame. Twice the speed and half the cost of a traditional agency. Have a 3-month trial and if it doesn´t work? Sack it off.
*Source: Les Binet & Peter Field: Long & The Short Of It.
Insight: Over 60% of Brits still don’t know who itsu are. Our Engines of Culture API tool, highlighted the prevalence of Ronnie Pickering who is famously unfamous.
Idea:We recreated the iconic “Do you know who I am?” moment but added in an itsu noodle pot.
Results: Over 4.6M organic views across social, 14 pieces of coverage, second-best-performing itsu content of all time, brand awareness for itsu increased 9% in North-East and North-West England in a single quarter!
Insight: Every December, consumer search interest in itsu plunges, seeing a 15% decline in grocery sales in the month.
Idea: Create an anti-Christmas, Christmas ad where we admit no one eats our food at Christmas. However, we will be waiting in January.
Results:The campaign delivered over 6 million organic views and drove a 26% year-on-year increase in talkability in November 2025.
Insight: The season one of ‘The Last of Us’ was the most wiki’d thing on the planet; the show features brain-eating mushrooms. Riverford sells mushrooms and season 2 of The Last of Us was about to drop…
Idea: Hijack the Last of Us 2 London premiere at Leicester Square Odeon with a giant billboard declaring “The First of Us.”
Results: The campaign became the number one trending topic on r/TheLastOfUs, ranked #5 across UK Reddit, and was widely featured across meme pages and entertainment press.
Insight:11% of all conversations around the brand National Express mention the song ‘National Express’ by the band The Divine Comedy.
Idea: A tongue-in-cheek “Cease & Desist” letter to the band for driving everyone mad.
Results: This first-ever campaign for National Express generated 4.5 million views across social, became the client’s best-performing social post in the last five years, earned coverage from Very British Problems and a BBC Radio 1 mention, and went viral overnight.
Insight: The biggest cultural flashpoint around cycling is helmet safety. Especially with the rise of Lime Bikes. E-bike crashes in London last year were an 11% increase! Popularity has outpaced protection.
Idea: Don’t be a helmet, wear one! We flipped helmet complacency on its head with a provocative OOH installation in Shoreditch, one of London’s busiest e-bike corridors. Showcasing an e-bike (ironically) crashing into the Endura billboard.
Results: Endura’s most successful social campaign, generating over 3m views across social. ‘Endura Helmets’ became a top-trending Google Search term.
